The Unglamorous Supply Chain Advice Growing Food Brands Need to Hear: Simplify

By Jim Headley, Vice President of Business Development and Marketing

For growing food and beverage consumer packaged goods brands, complexity can feel like progress.

More SKUs, more channels, more customer promises, more retail opportunities, and more ways to personalize the experience.

But some of the fastest-growing food brands are slowly eroding their margins with every successful product launch.

Each new flavor, pack size, variety pack, or channel-specific item may support sales or help the company stand out. But in the supply chain, a new SKU is not just something new to sell. It has to be received, stored, tracked, picked, packed, replenished, and shipped accurately.

The advice growing brands often need to hear is not especially glamorous: simplify. Read full article on Food Industry Executive’s site here.